Tourism Marketing Principles
Virgin Atlantic's marketing efficacy in the travel sector has been assessed in this research. Using the STP model, it has examined the company's internal capabilities, emphasising how Virgin Atlantic has customised its offerings to satisfy a range of client demands. Additionally, it has evaluated the external environment using Porter's Five Forces, highlighting buyer power and fierce competition as major obstacles. The audit has concentrated on the prospects for sustainable marketing, digital innovation, and advancements in client loyalty. Strategic suggestions have been made to enhance Virgin Atlantic's future marketing performance in light of these observations. Chapter One: Introduction The systematic promotion of travel locations, services, and experiences with the goal of drawing tourists is known as tourism marketing. The purpose of this research is to assess Virgin Atlantic's tourism-based marketing techniques, with an emphasis on the company's customer e...